Promax FMCG Limited
Everyday essentials, made with love & quality ingredients.
An FMCG house spanning agro & staples, packaged ready-to-eat foods, home cleaning and women's & baby hygiene — built around a high-demand, index product range for Indian households.
Made with love & quality ingredients
What we bring to the shelf
Four verticals, one standard of quality
Agro & staples
Basmati rice, regular rice, atta, edible oil and daily staples under the Anaj and Royal Punjab names.
Packaged & ready to eat
Bikkiman cookies, 15 namkeen varieties, bottled water, sliced vegetables and premium pickles.
Home cleaning
Pro Time floor cleaners, dish washers, toilet cleaners and laundry management, for every room.
Women & baby hygiene
SaniPro sanitary napkins and the Go Diapers range for kids and adults, plus wet wipes in development.
Product availability at low cost, without giving up on quality — that's the brief we hold every vertical to.
— Product philosophyWhere we sell
Built to reach every kind of shopper
From the neighbourhood kirana store to army canteens, our products travel through the channels that matter.
About Promax FMCG Limited
An FMCG house built around India's essentials
We operate across agro & staples, packaged and ready-to-eat foods, home cleaning management and women's & baby hygiene — picking products from the essential-commodities segment that households reach for every week.
Rural-first pricing
We target price-sensitive rural markets with dependable quality at accessible price points.
A premium urban tier
Alongside that, a premium segment is built specifically for urban markets and modern trade.
Retention through consistency
We hold customers through pricing discipline and quality, not one-off promotions.
Push and pull, together
We earn channel partners' confidence by working both ends — supply push and consumer pull.
How we go to market
Each vertical is matched to the sales platform and product tier that suits it best.
| Sales vertical | Product line | Platform | Volume |
|---|---|---|---|
| General trade | Regular | Independent retailers, standalone outlets | High |
| Modern trade | Premium | Nationwide retail chain outlets | High |
| E-commerce | Regular & premium | Online sales, direct-to-consumer | Very high |
| CSD canteens | Regular & premium | Army canteens / CRPF | Very high |
| Government orders | To be determined | To be explored | Significant |
| Exports | To be determined | To be explored | Significant |
Strategy
Essentials to succeed
- Identify a product base from the essential-commodities segment.
- Keep product availability low-cost, without compromising quality.
- Build brand recognition through a focused marketing and sales strategy.
- Grow the product range steadily to lift turnover.
- Identify brand ambassadors for selected products and run local TV and social campaigns.
- Engage influencers and run area-focused advertising for awareness and mileage.
- Conduct on-ground campaigns and awareness programs in target markets.
- Keep margins fair across the chain — retailers, distributors, super stockists and CSAs all share in growth.
Our brands
Four names, one shelf
Every Promax vertical carries its own brand identity, built for the aisle it belongs to.
SaniPro · Go Diapers
Women & baby hygiene
- Women's sanitary napkinsPro Time
- Kid diapersGo Diapers
- Adult diapersGo Diapers
- Wet wipesIn development
Anaj · Royal Punjab
Basmati rice, atta & staples
- AnajBasmati rice, 1509
- Royal PunjabBasmati rice, 1121
- AnajRegular rice
- StaplesAtta & edible oil
Bikkiman
Packaged & ready-to-eat foods
- CookiesPremium & regular
- Namkeens15 varieties
- Bottled water250 ml & 1 litre
- Sliced vegetablesHyderabad only
- Premium pickles & powdersHyderabad only
Pro Time
Home cleaning management
- Floor cleanersMulti-surface range
- Dish washersGrease-cutting formula
- Toilet cleanersDeep-clean & hygiene
- Laundry managementFull wash routine
Contact us
Let's talk stock, stores or partnerships
Whether you're a distributor, retailer, or exploring a new territory for Promax brands, reach out and we'll route you to the right team.
Office
Road No. 4, 1st Floor, Ashirwad Residency,
Jyothi Colony, Picket, Secunderabad, Telangana